Media Strategy and Management
Have you just been appointed as new communications chief of a company or organisation? Are you new to this kind of work, having possibly transferred from another department or another walk of life? Do you want to boost your company's press office, so that you and your colleagues take a more strategic view of handling the media?
Our Media Strategy and Management course offers training in how to set up and manage a press office.
If you already have a press office in place, this course will help you get more out of your communications team.
If you're starting from scratch, this course will steer you in the right direction.
Our Media Strategy and management course covers:
- The role of an official spokesperson
- Building and maintaining media contacts
- Developing and driving a media strategy
- Pro-active and reactive media work
- "Rules of engagement" with the media
- The "dos and donts" of day-to-day media work
- How to prepare and use "lines to take"
- Organising and managing press conferences, press briefing, "doorstep" interviews and photo opportunities.
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Our Tutors
Andrew Harvey
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Graham Leach
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David Rogers
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Ann Bird
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