Social Media Training
We live in a world where some consumers spend more time on Facebook than watching TV, where an industry blog may have more influence than your industry bible, and where the first impressions of your organisation are not shaped by your website but by Google.
The world of Social Media is dynamic, diverse, rapidly evolving and yes, can be more than just a little bit intimidating. That's why we've developed our Social Media training course to cut through the buzzwords and hype, direct to the practical realities of your daily job.
Our full day course has been created specifically for senior decision makers working in communications and marketing departments. Built around a series of training modules, we will help you reach beyond the technology and confidently engage with audiences online to enhance your organisation's communications approach.
Each of our courses is developed in response to a detailed brief to ensure we address the specific reputation management challenges facing your organisation. We don't just talk in abstracts but use real-life case studies and examples of Social Media best practice from your industry sector and beyond.
Key takeaways from our training include:
- A clear understanding of Social Media tools & terminology
- The relationship between traditional media, Social Media and Search
- Monitoring and protecting your online brand reputation
- Online crisis management
- A look inside the mind of the Blogger
- The rules of engagement - the dos and don'ts of social media relations
- How to use PR to boost Search Engine Optimisation
- Developing a strategic approach to Social Media
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Our Tutors
Andrew Harvey
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Graham Leach
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David Rogers
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Ann Bird
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