Writing Press Releases
Could your organisation's external and/or internal communications be more successful? Do people understand who you are, what you do and what message you are trying to get across?
Our writing skills training helps you talk to the public with greater clarity and therefore with greater impact.
How to write a news release is the main focus of this course. It also includes a glimpse of how a journalist compiles a news report. Understanding which way a reporter's mind is working will be invaluable if you're trying to target newspapers etc with your stories.
Moving on from there, we can also take you through the best way to sell a story to a journalist, many of whom have a short attention span and are under deadline pressure.
Our writing skills/selling your story training covers:
- How to write a news release, briefing paper, short minute
- How a journalist writes a news story
- Can you write like a journalist? (You need to, if you want to sell a story)
- Pitching for TV/Radio/Newspaper coverage
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Andrew Harvey
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Graham Leach
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David Rogers
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Ann Bird
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