Media Training Articles
Journalists? Who Are They?
There are a number of different types. For example:
The young hopefuls
May be pushy, aggressive, but also inexperienced, and their questions may be ill-informed, perhaps ill-considered. They're anxious, though, to make their mark - and will often press you further than you want to go.
The innocent
Very dangerous. Liable to come to you looking for help, pleading ignorance, and at the same the time getting under your guard and lulling you into indiscretion.
The famous face/voice
Don't be intimidated. They don't have anything to prove and providing you deliver the goods, they'll treat you fairly. But they can spot a weakness at a hundred paces.
The seen-it-all hack
Appear laid-back, even lazy. Easily bored - but they have a razor-sharp news sense, and comes awake the moment you deliver anything controversial, outspoken, or just plain headline-worthy.
ALL of them have one thing in common. They want a headline, or a soundbite.
Treat them all with respect, but caution.
