Media Training Articles
Why Bother
Getting ready for an interview and being interviewed requires a certain commitment and may take up some of your time. And it's not easy, it's nerve-wracking, it carries a certain element of risk.
So why put yourself through it?
Very simply, you stand to gain much more by putting yourself forward for interview than by standing back.
Every interview is an opportunity.
It can promote you, your company, or your product.
It can boost your authority and standing by presenting you as an expert in your particular field.
It can limit damage if there's a problem or a crisis. After all, if there is a problem for you or your company, who better to put the record straight than you?
