Media Training Articles
Media Training
It's a mistake to regard media training as just an opportunity to put course participants through their paces in front of a press or broadcast journalist. In other words, see how they perform and leave it at that.
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You And The Broadcast Media
You are very important to the broadcasters. You can lend a report authority by agreeing to a pre-recorded interview. Or you can provide a valuable contribution to a programme with a live interview, telling the audience something important and perhaps something they simply
didn't know.
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You And The Print Media
Why pick on you? Because, simply, you have something that will interest their readers
- an idea, a product, a company. Or perhaps it's you personally who's attracted the
journalist's interest.
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Why Bother?
Getting ready for an interview and being interviewed requires a certain commitment and
may take up some of your time. And it's not easy, it's nerve-wracking, it carries a certain element of risk.
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Journalists? Who Are They?
ALL of them have one thing in common. They want a headline, or a soundbite.
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When The Call Comes
Who are you going to be interviewed by? Does the interviewer have a known agenda? Is he/she an ardent environmentalist, feminist, or neo-conservative? Does he/she have a dislike of big business, or officialdom - or just everybody?
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Prepare, Prepare, Prepare
This is vital. Failing to prepare is like walking into battle unarmed. Even if it is a friendly, non-confrontational interview, lack of preparation will leave you looking inept, confused, unfocussed.
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