Crisis media training
In the immediate aftermath of a crisis, journalists won't expect a great deal of detail or much analysis, but they will expect to hear from you. Silence breeds suspicion. Later they'll expect a fuller, franker assessment of what has happened. But you can do yourself and your company a lot of good by putting your head above the parapet, being as honest as possible and making it clear that you're not sitting back and letting the crisis drive you underground.
The immediate demand of the media will be to obtain information - anything they can go into print or on air with straightaway. Journalists will want something, even if it's only confirmation that there has been an accident or incident of some kind.
Our crisis management training covers:
- Are you the first to know?
- Getting hold of first information
- Taking first urgent calls from press
- Logging interview requests
- Press and customer service teams - singing from same hymn sheet?
- The story changes direction
- Deciding what line to take
- Handling "on" and "off the record"
- Were you prepared?
- Were the media/customers kept informed?
- Did the company line hold?
The training typically includes some or all of the following interview types:
