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  • May 17, 2012

HarveyLeach Media Training

Media Training

You are here: Home / Archives for Plain English

The power of simplicity

November 30, 2011 By David Rogers Leave a Comment

Given its many complexities, the Eurozone disaster has been a big challenge for the media.  But broadcasters and the popular press generally deserve credit for their coverage of the tortuous financial crisis and why it matters to us all. Predictably one or two newspapers have taken it as an opportunity for “Kraut-bashing” and there’s been [...]

Filed Under: Communicating messages, Media training, Plain English Tagged With: eurozone, simple language

The curse of jargon

November 24, 2011 By Neil Bennett 1 Comment

You really have to talk to your audience in language they understand. It’s a simple theory but one which so many people find difficult to follow. It is particularly important if you are trying to get your message across in a radio or television interview, when the listener or viewer has to understand immediately. They [...]

Filed Under: Communicating messages, Plain English Tagged With: jargon

A lesson from Ronald Reagan

July 4, 2011 By Graham Leach Leave a Comment

A statue of former US President Ronald Reagan has been unveiled at a ceremony outside the American embassy in central London today. Whatever his achievements as president, including his efforts towards ending the Cold War, Reagan’s greatest contribution to public life was arguably his ability to speak in a language that people understood.  It was [...]

Filed Under: Communicating messages, Media training, Plain English Tagged With: media training, Plain English, ronald reagan

The language now arriving…

June 27, 2011 By Andrew Harvey Leave a Comment

Just as the creation of the railway system changed 19th century society, so railway-speak is threatening to undermine our 21st-century language. As brilliantly outlined by the Guardian’s style guide editor David Marsh today, the language inflicted on rail travellers bears little relation either to common sense or common usage. What, for example, is a “station [...]

Filed Under: Plain English Tagged With: media training, Plain English

Forensis attero nuntius

April 15, 2011 By Graham Leach Leave a Comment

(“Legalese destroys the message”. Latin scholars feel free to correct.) I’ve just started reading “Lustrum”, Robert Harris’ account of Cicero’s time as a Roman consul. The book’s narrator is Cicero’s faithful secretary Tiro. Tiro paints a vivid picture of Cicero’s oldest friend Servius, “the most eminent jurist in Rome”. But, Tiro continues, “immersing oneself in [...]

Filed Under: Communicating messages, Plain English

Time to bar ‘corporate speak’

March 3, 2011 By Ann Bird 1 Comment

This bloke walks into a pub and the landlord says, “’Ere, Guv…take a look at my new portfolio of product…it’s got a great upgraded formulation and…listen up, listen up…I’ve incorporated some amazing brand equities into it…plus, I’m really concentrating on premierisation of the brand, because my intention is to really meet the growing needs of [...]

Filed Under: Communicating messages, Media training, Plain English

Pronunciation wars

October 28, 2010 By Graham Leach Leave a Comment

There’s an entertaining little story doing the rounds today about how we pronounce words.  Is it “says” as in “fez” or “says” as in “ways”?  “Ate” as in “weight” or “ate” as in “bet”? The debate is related to a British Library project to discover how we speak. It’s prompted a lot of feedback from [...]

Filed Under: Plain English

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