You understand the importance of your communications strategy. It’s your job. You have put hours, days, weeks, months of hard work into getting it right.
Then one of your spokespeople is interviewed by the media and it all goes wrong. Because the journalist is in control, the interview results in the story that they want, not the story that you want.
At best, it is a wasted opportunity to get your message across. At worst, your company’s reputation is seriously damaged.
Media interviews are not easy. It takes a great deal of skill to get them right. If you need your spokespeople to communicate your message consistently and effectively, media training is absolutely essential.
It offers a safe environment in which to practise with real journalists, to get feedback from the experts and lessons in how to do it right.
The right media training, with experienced journalists and specialist tutors, will give your spokespeople the skills and confidence to take control of any media interview and get your message across.