As journalists on national newspapers, as well as at the BBC, ITN and Sky News, the tutors at HarveyLeach have been “courted” by press officers and PR agencies for years. Whether those public relations people wanted us to feature their product or interview their client on a major topic, they have faced a huge challenge: [...]
Caddie shows the importance of good media relations
July 27, 2011 By Leave a Comment
If Tiger Woods’ former caddie Steve Williams is surprised at the lack of sympathy in the press over his sacking, he hasn’t taken to heart one of the key lessons in PR – help out a journalist in good times and you may get a break in bad times. As the BBC’s sports correspondent, I [...]
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