6 New Year’s resolutions for spokespeople

As we enter 2014, it’s a good time for spokespeople to make some resolutions for the new year. Here are our suggestions for six promises that all spokespeople should make.

1. I will make sure I know exactly what I’m getting into.

2. I will answer the question before moving on to the point I want to make.

3. I will not use jargon words that the audience won’t understand.

4. If I can’t answer the question, I will say so – I will not bluff.

5. I will stay cool and calm, even when the interviewer is trying to antagonise me.

6. I will not sing.

Happy New Year!

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