Media skills training
Many people in corporate communications or in PR have never worked for a news organisation. This is a handicap. Understanding how news teams operate, how journalists go about their jobs and why the media are so demanding is all vital knowledge to have on board if you're going to deal successfully with the media.
Our training programme is very practical. We don't lecture all day. We take participants through practical exercises that will make them more familiar with what the media want and how their company or organisation can get maximum mileage out of journalists.
Our Media Skills and Awareness Training covers:
- How newsrooms function
- How journalists write their stories
- How to write a press release
- Phoning journalists with a story
- Conducting news conferences
