Media Training Courses
Press interviews
Why has the newspaper picked on you?
Because, simply, you have something that will interest its readers - an idea, a product, a company. Or perhaps it's you personally who's attracted the journalist's interest.
Whatever it is, make sure you help them and try to provide what they want. The reward? Your and your company's name in print, serving as a reminder for existing customers and an attraction for potential customers.
Our press interview training covers:
- What to expect
- How to prepare
- Avoiding traps
- Handling a journalist's inquiry
- What makes a story?
- The importance of deadlines
- Getting across your message
- 'Building' a news story
- Using examples and avoiding jargon
- On and off the record
- 'No comment' and handling tricky questions
