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The wrong goodbye: how to finish a TV interview

November 12, 2012 By Ann Bird Leave a Comment

It didn’t take long for the BBC’s Acting Director-General Tim Davie to trend on Twitter today, thanks in large part to his decision to walk out of an interview with Sky News presenter Dermot Murnaghan. Many have been quick to claim this “storming off” was a very poor start to Davie’s new job. But others […]

A prescription for fewer complaints against doctors

September 18, 2012 By Ann Bird Leave a Comment

Today’s General Medical Council story on complaints about doctors reaching record levels contained an intriguing statistic: the number of allegations about doctors’ communication skills has risen by 69 per cent in the last year. We shouldn’t let bald stats blind us to the fact many doctors are brilliant at talking to patients, but clearly some […]

Clearer, better, simpler: Let the anecdotes begin

September 11, 2012 By Ann Bird Leave a Comment

As I listened in the Paralympic Stadium on Sunday night to the speeches by LOCOG chairman, Lord Coe, and the President of the International Paralympic Committee, Sir Philip Craven, there was a crucial lesson in both for anyone who might do a media interview, make a conference speech or deliver a presentation to a potential […]

Why the aces in any shuffled pack are the great communicators

September 4, 2012 By Ann Bird Leave a Comment

There has been much talk this morning about how David Cameron would be keen to appoint good communicators in his reshuffle today, with an election just two years away. Communications skills are now seen as important in a politician’s or executive’s armoury, as a mastery of economic policy or marketing insight. After all, what’s the […]

The bottom line on media training

July 16, 2012 By Ann Bird Leave a Comment

BBC Radio 4’s Evan Davis discussed media training last week on his “The Bottom Line” programme – a regular round-table show, where captains of industry and major organisations mull over business issues. It raised a few interesting points, which are worth further scrutiny and provide useful lessons for anyone about to face the media, whether […]

Key lessons you can bank on in a crisis

July 3, 2012 By Ann Bird Leave a Comment

So, following days of mounting pressure after the interest rate-rigging scandal broke, Barclays boss Bob Diamond has resigned. Aside from what lessons may be learnt about financial best practice, there’s plenty all companies can glean from this City saga about how to handle a crisis: – Crises can quickly make a business appear reactive, not […]

Taking a pounding – lessons from a treasury interviewee

June 29, 2012 By Ann Bird Leave a Comment

There’s a saying among journalists that when it comes to interviewing politicians, we start with the mindset of, “What ‘porkies’ are you going to try to tell me, you b***stard?” This might seem harsh, but I wish I had a pound for every delegate in a media training session who has said, “What I really […]

Food for thought: How to make numbers more palatable

June 15, 2012 By Ann Bird Leave a Comment

People flying into Heathrow airport today will be greeted by a huge painting on a playing field of British heptathlete Jessica Ennis, according to a radio report I heard this morning. Just as I was trying to work out how “huge” it would have to be to spot from a 747, the reporter helpfully added, […]

How to stop social media becoming anti-social

May 17, 2012 By Ann Bird Leave a Comment

Remember when you used to hear about a crisis first on the Six O’Clock News? Now many bosses probably long for their dirty laundry to get its first airing there, because it might just give them an hour or so to plan a response. These days within minutes or even seconds of your catastrophic commercial […]

The eyes have it – where to look in a TV interview

May 8, 2012 By Ann Bird Leave a Comment

When faced with a media interview, most people are frightened of expressing something the wrong way. In reality, many an interviewee has been let down by looking the wrong way (and I’m not talking about their appearance). It’s their eyes that are the problem, not their mouths. There’s something about a TV camera that is […]

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