In this era of information overload, how can you make sure your audience pays attention to your message? More specifically, when they are looking at several sources of information before making a decision, how can you ensure that the information you give them has the greatest impact on their decision? Cue validity vs cue fluency […]
You’re probably familiar with the fight-or-flight response, our evolutionary reaction to anything we perceive as being harmful or threatening, which quickly readies us to either stay and fight or to run away. We respond in the same way to anything which is new or unusual – at first, we don’t know whether it’s safe or […]
As communicators, we all know that words are powerful. But do we realise exactly how powerful they can be? Let’s take a look. Vomit When you read the word above, a number of things happened. You recalled some unpleasant images and memories. Your face showed a slight expression of disgust and you recoiled physically. Your […]
When we have to make a decision, our natural tendency is to go with the default option. This has important repercussions in communications, especially when we are trying to change people’s behaviour from the default. By avoiding complexity, we’re more likely to be able to do this. To be or not to be an organ […]
Most of us are guilty of using long words when short words would do the job just as well, in an effort to appear intelligent or particularly knowledgeable about the subject we’re discussing. It makes a certain amount of sense to do this. Studies have shown that there is a positive relationship between intelligence and […]
Graham Leach wrote on this blog recently about the importance of using human stories in your communications. This is second nature to a journalist with years of experience, but why exactly is it so important? There are a couple of psychological phenomena which help to explain it – the identifiable victim effect and scope insensitivity. […]
A clip of Graham‘s coverage of the fall of the Berlin Wall was featured in Radio 4’s celebration of The Queen opening the BBC’s new headquarters this morning. Go to 5.22 to listen.
The newspapers this morning are reporting on a survey by the Institute of Leadership and Management which has found that management jargon is one of the things that most irritates office workers. We have written in the past about how much jargon can irritate and confuse your audience. Here are some of our top posts […]
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