Read Graham Leach’s ten top tips on how to handle the media in a crisis, written in an article for Management Today.
Graham Leach has written an article for Reseach Magazine on how to build a media profile. You can read the article here.
We recently conducted a media training session for two journalists from PRWeek. You can read their review of the training here. A text version of the article is below: Media training: Shine in the media spotlight Giving an interview to the media can be daunting, so PRWeek took part in a training session to pick […]
1. Apologise and be honest Beginning with a straightforward apology defuses the hostile questions that may follow and suggests that you are not hiding anything. Being honest about the situation will reinforce your credibility. If you don’t give an honest apology from the start, the whole interview will be spent trying to drag it out […]
1. Use strong, assertive language to put down inaccurate accusations. Leave the audience in no doubt 2. Don’t recycle negative language used by the interviewer in a question 3. When an interviewer asks a light-hearted question, respond similarly – avoid the corporate line 4. Don’t get caught up in an interviewer’s flippant line of questioning […]
The right preparation is absolutely vital before taking part in any interview with the media. It will help to promote you and your organisation, and limit damage if there is a problem or crisis. Here are 10 things you should prepare before every media interview: 1. Your key messages Your first aim in any interview […]
Every day on the @harveyleach Twitter account, we publish a media training tip with the hashtag #dailymediatrainingtips. Here are the tips from this week: Avoid long pauses. They suggest you are uncertain or uncomfortable When representing your organisation, denying personal responsibility is not an adequate response Find the right balance between demonstrating your expertise and […]
Every day on the @harveyleach Twitter account, we publish a media training tip with the hashtag #dailymediatrainingtips. Here are the tips from this week: Make clear when an issue affects your whole industry, not just your organisation, to give context Explain clearly what you are doing to help customers Before an interview always practise giving […]
Every day on the @harveyleach Twitter account, we publish a media training tip with the hashtag #dailymediatrainingtips. Here are the tips from this week: Be honest about potential problems. This will reinforce your credibility Prepare tight, concise explanations of anything complicated that may come up Tell a story about one person rather than giving an […]