Unless you’re in a dramatic location – the scene of a fire, earthquake or riot etc – a down-the-line TV interview, where you, the interviewee, looks directly into the camera and hears questions through an earpiece, is rarely as attractive as being in the studio, where the interviewer can see the “whites of your eyes” […]
How to cure the shocking ‘disease’ at the heart of the NHS
Very rarely a piece of communication stops me in my tracks. Today it was this tweet from NHS England, showing a sort of flow chart diagram to illustrate “Sustainable Improvement Team Impact Framework”. We have developed an Impact Framework to capture the full value of #QI and transformational change programmes, moving beyond #measurementforimprovement to discover […]
Avoiding tricky questions
When being interviewed, many spokespeople choose to ignore the question being put to them by the TV or radio news presenter and answer a different question instead – one they would prefer to answer. That’s a very bad technique. Firstly, it says to the viewer or listener that the interviewee is deliberately trying to ignore […]
Why the Facebook furore contains an unexpected language lesson for all communicators
Any follower of this week’s news would probably have heard the following words – mining, harvesting and scraping. They seem to hark back to an age of agricultural graft and industrial toil. Not so. They’ve all featured in the Facebook/Cambridge Analytica story, a tale of data and democracy. In other words, computers, not coal or […]
The Long Goodbye: The death of the long-form interview
In years long ago, when television was young and black and white, a weekly interview programme called Face to Face was a must-see event. Visually, the set-up could not have been simpler. A comfortable armchair, a small table for one’s pipe, cigar or cigarette, and facing you a man called John Freeman, who had been […]
When it comes to the crunch, you can’t beat a crisp soundbite
If you’d stopped 100 people anywhere beyond Whitehall yesterday and asked them, “Who is Sir Martin Donnelly?” I bet you’d have seen 100 blank faces. If you’d asked the same people if they’d heard anything in the news about crisp packets and Brexit, I’m sure many would have referred to a story that dominated the […]
Time to question whether Swinson’s ambush was really so clever…
The media reported that Lib Dem deputy leader Jo Swinson “turned the tables” on Radio 4’s Today presenter John Humphrys yesterday. She was there to be interviewed about new rules to prevent sexual harassment at Westminster. As the interview drew to a close, she suddenly asked him if he had apologised to Carrie Gracie over […]
No-go words in media interviews
The demeanour and style you adopt when being interviewed on television or radio can often depend on the country where you’re being interviewed and the type of news station that’s putting you in front of the camera or microphone. This should also influence the sort of words you use. It would take a year to […]
Advice from a journalistic setting
I woke up over the weekend and turned on my radio to listen to the BBC News. I had tuned in a few minutes too early and therefore caught the end of a religious programme. Someone (I didn’t catch their name) was being interviewed. I don’t think I have ever heard an interview in which […]
A Tale Of Three Crises
Take three airlines, three different crises, three very different responses. By comparing all three it is possible to gain a valuable insight into how to deal with a crisis. Or not. In September the low-cost airline Ryanair announced that it would have to cancel thousands of flights because of a huge rostering error. Hundreds of […]
