Every day on the @harveyleach Twitter account, we publish a media training tip with the hashtag #dailymediatrainingtips. Here are the tips from this week: When confronted by an inflammatory question, don’t use hesitant language in replying Admitting to errors in the past speaks volumes for your honesty Slow down your answers in order to give […]
A story in the FT about Nissan using video instead of traditional press releases. They are on the right lines with this venture. Video content is slowly overtaking written PR – but will be effective only if it’s done well. That’s why Nissan, while retaining editorial control over the finished package, did not try to […]
Ed Balls – interviewed by Sean Curran on The World at One – addressed the presenter by his first name on at least six occasions during the course of their exchange. Given that “Sean” was going for him over the “plot against Blair” story, it seemed incongruous that Balls should try to be so cosy. […]
News last week that Pakistani journalists have been given permission to carry guns. This is very dangerous territory indeed. In all my years in some fairly hazardous places, I never once carried a weapon. I was aware, however, that some correspondents covering the bush war in Rhodesia (now Zimbabwe) did venture out carrying guns, just […]
The Ryan Giggs affair has demonstrated that the legal tools for protection of privacy aren’t working. In fact, there’s no question that the actions of Giggs’s lawyers have turned a fairly standard naughty footballer story into something far bigger. So if the injunctions system doesn’t work, what can be done to protect a person’s privacy? […]
Twitter may be the bouncing bomb that breached the privacy dam. But how far will the floodwaters spread? Suppose I am up in court on a serious charge. I contact a friend in California, India or wherever and ask them to tweet my previous criminal record. I can then claim I will not get a […]
Following the NHS reforms in the UK, GP commissioners will increasingly be in the media spotlight. Andrew Harvey has written an article for Pulse, the publication for GPs, about preparing to handle the media. However, the advice in the article applies to any spokesperson facing a media interview. You can read the full article here.
There are numerous elements involved in getting a media interview just right, and real skill only comes with good training and practice. However, here are seven key things every spokesperson should remember: Use short, direct answers Bridge to get your point across Talk solutions instead of problems Speak clearly Use open body language Stay cool […]