Following the NHS reforms in the UK, GP commissioners will increasingly be in the media spotlight. Andrew Harvey has written an article for Pulse, the publication for GPs, about preparing to handle the media. However, the advice in the article applies to any spokesperson facing a media interview. You can read the full article here.
There are numerous elements involved in getting a media interview just right, and real skill only comes with good training and practice. However, here are seven key things every spokesperson should remember: Use short, direct answers Bridge to get your point across Talk solutions instead of problems Speak clearly Use open body language Stay cool […]
Handling a media interview in just the right way is not easy. It takes a great deal of skill and practice to perfect all the different elements. However, here are seven key things every spokesperson should avoid: Using jargon Using interviewer’s negative language Letting false charges stand uncorrected Falling victim to hypothetical situations Bluffing – […]
Preparing for an interview is absolutely vital. Failing to prepare is like walking into battle unarmed. Here are five things you must do before every interview: Ensure you know about the interviewer, publication/programme, interview format, audience Be clear on your goal for the interview, and focus on it Prepare up to three key messages that […]
Ask yourself: what would you find more daunting – appearing live on Sky News or being interviewed in your office by someone from your local newspaper? If you fear the TV one the most, you might want to reconsider. You’d not be the first to do so. Until last week Sally Bercow, wife of John […]
HarveyLeach tutor David Rogers was the Reuters correspondent in Cairo when President Anwar Sadat was assassinated and Hosni Mubarak took over. He was one of the few western correspondents who turned up to report on the military parade at which Sadat was shot. Here he recalls that moment and reflects on the events now shaking […]
Culture Secretary Jeremy Hunt has announced more details today of the new TV channel devoted to local news and information which, he hopes, “will help hold local authorities and other public service providers to account”. Prepare for the flood-gates to open! Hell hath no fury like local citizens who believe themselves victims of public servants, […]