In this video, Andrew Harvey talks about how every spokesperson is an individual, but the best share certain characteristics.
The BBC’s North America Editor Mark Mardell recently took part in a phone-in programme on a Mid-West radio station where callers were putting questions to him about next month’s Congressional elections. The station obviously wanted an outsider’s take. Mardell turned his appearance on the show into a neat little feature on this morning’s “Today” programme. […]
Too often you see an interviewee who’s not looking at the camera when doing a down-the-line interview. Their eyes seem to have wandered off into some middle distance to the left or right of the camera. It looks as though the interviewee is surveying a distant horizon in search of help or is scanning a […]
Interviewees often get irritated when they are interrupted. It’s pointless. Interrupting an interviewee is what interviewers are paid to do. For the interviewee, the important thing is to understand why interviewers interrupt. Of course there are interviewers out there who seem to keep jumping in for no apparent reason other than to prove they are […]
It seems obvious. If you can get up on stage and, armed with knowledge and charisma, hold a large audience spellbound for thirty minutes, surely a three-minute broadcast interview would be like a walk in the park. But that’s precisely where many stumble and slip up. When delivering a speech, you have your material to […]
Television news journalists don’t like interviewees who churn out jargon. It’s a turn-off as far as the TV audience is concerned. Nevertheless, TV journalists have their own in-house lingo that they use many times every day (though not on the air, one hopes). It helps an interviewee to know what some of these terms mean; […]