Too often you see an interviewee who’s not looking at the camera when doing a down-the-line interview. Their eyes seem to have wandered off into some middle distance to the left or right of the camera. It looks as though the interviewee is surveying a distant horizon in search of help or is scanning a […]
An answer to avoiding the question
You hear them all the time, every day from Today to Newsnight. Politicians going for a spin…in Little Richard’s immortal words “slippin’ and slidin’”. What they don’t understand is that we can spot exactly how they try to avoid questions, we know instinctively what they are up to, we know their game. And yet they […]
If you’d please let me finish
Interviewees often get irritated when they are interrupted. It’s pointless. Interrupting an interviewee is what interviewers are paid to do. For the interviewee, the important thing is to understand why interviewers interrupt. Of course there are interviewers out there who seem to keep jumping in for no apparent reason other than to prove they are […]
The long and the short of it
It seems obvious. If you can get up on stage and, armed with knowledge and charisma, hold a large audience spellbound for thirty minutes, surely a three-minute broadcast interview would be like a walk in the park. But that’s precisely where many stumble and slip up. When delivering a speech, you have your material to […]
Language differences
Television news journalists don’t like interviewees who churn out jargon. It’s a turn-off as far as the TV audience is concerned. Nevertheless, TV journalists have their own in-house lingo that they use many times every day (though not on the air, one hopes). It helps an interviewee to know what some of these terms mean; […]
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