Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this […]
Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many ofﬁcers could change for the better is in their communications. (And let me state for the record m’lud that there are many […]
One of life’s great mysteries – along with why the remote goes missing just before your favourite programme – is why UKIP’s image seems unaffected by whatever allegation is levelled at the party or its leader, Nigel Farage. Whether that allegation is racism, bigotry or the wearing of yellow trousers in public, Mr Farage and […]
The disappearance of Malaysia Airlines’ flight MH370 was described on the radio this morning as the greatest aviation mystery of all time. Tasteless as it might seem, there’s a good chance Hollywood movie moguls are already planning a disaster movie based on what we already know. Ironically, if those facts had been pitched as a […]
It’s not unusual for interviewers to make mistakes – journalists are under an increasing amount of pressure and they often go into interviews without being fully briefed. As Graham Leach discusses in this article for PR Daily, it’s important that the interviewee knows how to deal with these mistakes in the right way.
There’s media training…and then there’s media training. On most courses out there in training land delegates will learn about the importance of key messages: the two or three things they, as an interviewee, must get across to avoid a missed opportunity, or worse still, avoid being taken down dark and dangerous “alleyways” by the journalist, […]
Sky News this morning broadcast 10 minutes of live television from the banks of the River Thames at Wraysbury in Berkshire that brought together a government minister and an angry resident. The local resident demanded to know why the authorities had provided no help, as homes have been flooded and the river level continues to […]
On this morning’s BBC Today programme, Dr Clare Gerada, Chair of the Royal College of GPs from 2010 to 2013, was questioned by John Humphrys about plans to have all our medical information stored on one giant NHS database. In other words, the details of every private conversation we have with our doctor will be […]