With the current proliferation of media channels, it’s difficult for PR professionals to know where to focus their efforts. In this paper, we argue that with limited time and resources, a focus on traditional media is best. Read the paper here.
It’s not unusual for interviewers to make mistakes – journalists are under an increasing amount of pressure and they often go into interviews without being fully briefed. As Graham Leach discusses in this article for PR Daily, it’s important that the interviewee knows how to deal with these mistakes in the right way.
There’s media training…and then there’s media training. On most courses out there in training land delegates will learn about the importance of key messages: the two or three things they, as an interviewee, must get across to avoid a missed opportunity, or worse still, avoid being taken down dark and dangerous “alleyways” by the journalist, […]
Sky News this morning broadcast 10 minutes of live television from the banks of the River Thames at Wraysbury in Berkshire that brought together a government minister and an angry resident. The local resident demanded to know why the authorities had provided no help, as homes have been flooded and the river level continues to […]
On this morning’s BBC Today programme, Dr Clare Gerada, Chair of the Royal College of GPs from 2010 to 2013, was questioned by John Humphrys about plans to have all our medical information stored on one giant NHS database. In other words, the details of every private conversation we have with our doctor will be […]
We were training delegates at an international company recently, ahead of a major launch. They wanted some of their brightest brains from the research and design departments, who had helped create the complex product, to be available to journalists at a glitzy launch event. It was clear these technical people did not realise this would […]
The 2014 Edelman Trust Barometer was published this week and, as always, it contains some really useful nuggets of information for spokespeople and comms departments. Here are three of the key insights from the report. 1. Employees are most trusted It’s often tempting to rely on the CEO or a media spokesperson to handle interviews […]
An interview with the media is tricky at the best of times, but when you’re faced with an interviewer who is determined to make things difficult for you, it can go horribly wrong. These six tips will help get you through the tough times. 1. Use emphatic language When an interviewer throws an inflammatory or […]
Las Vegas may be the gambling capital of the world, but it’s no place to risk your reputation. Certainly not when you’re at the globe’s biggest consumer gadgets event and the world’s media is not just watching, they’re in the same room. Unfortunately for movie director Michael Bay, he does seem to have gambled badly […]
It’s been the year of the apology. Or as the Romans might have called it, annus sorrybilis. A year when an apology has become the favourite escape route in a crisis. A year when it has dawned on those at the centre of a crisis or failure that undergoing the fleeting pain of saying sorry […]