It’s hard to top Sepp Blatter’s now-infamous news conference as evidence that FIFA and its communications people seem to be living on another planet. Whoever let Blatter loose to unleash his invective on the world’s media clearly won’t be winning Press Officer of the Year Award – unless its handed out by FIFA itself of course.
But now comes further proof of FIFA being in denial as far as its media/public profile is concerned. Go to the “Have Your Say” page on the News Centre section of FIFA’s website and you will find not a single comment from any football fan anywhere in the world about the crisis surrounding alleged corruption at the top of football’s governing body. Oh yes, there are loads of replies to questions like “Who is the world’s best full back?”, “Who is the greatest women’s footballer of all time?” and “What’s your favourite Ronaldo memory?” Strangely, though, FIFA do not believe that there’s anybody out there who might have a view on the shenanigans inside “FIFA house”, as Blatter refers to his imperial seat.
Clearly, the millions of people who made Blatter/FIFA the most tweeted subject when the “Crisis, what Crisis?” story broke are non-persons.