1. Hit the ground running
The opening answer is your best chance, early in the interview, to set out what you want to say. Aim to bring all your key messages into one answer to hit the ground running from the start. Don’t waste valuable seconds waffling – remember the clock is ticking.
2. Don’t wait for the right questions
The interviewer is unlikely to ask exactly the questions you want. Never wait to be prompted to communicate your key messages and don’t just answer the question and stop. Move on to the areas you want to talk about.
3. Bridge to your key messages
Having given a direct answer, use bridging phrases to move to your messages: “…but the real issue is…”, “…don’t forget that…”, “…what’s really important is…”
4. Start with the headline
Begin with your key point and then explain why you’ve arrived at that conclusion, not the other way round. Don’t begin with background information – get to the heart of the issue first.
5. Use simple language
Your audience only has one chance to understand you. Don’t use jargon that they might not understand. Find the right balance between demonstrating your expertise and giving simple explanations.