As the great Sir Francis Bacon so astutely put it – in between writing Macbeth and King Lear – “ipsa scientia potentas est”. Roughly translated, “knowledge is power”.
In the current media world, knowledge not only gives you power, it also makes you valuable to journalists. Without drawing on others’ knowledge, they very often would not have a story to write. They need the expert knowledge you have about your own industry, your company or your specialism.
But why should you share such hard-won knowledge? First of all, from a purely altruistic point of view, if you don’t share it, what’s the point in having it? Secondly, spreading and sharing your knowledge through a journalist will raise your profile and the profile of your organisation.
Few of us realise how much expert knowledge we carry with us. Be confident that others would find that expertise useful, even valuable.
They are now many ways of displaying your expertise. Social media offers opportunities through blogs, Facebook and Twitter. Specialist publications and the trade press are hungry for authoritative copy. Journalists and other writers will then find their way to you, particularly if you have something new to say about your area of expertise.
So don’t hide your light under a bushel. Or, if you fancy an extra slice of Bacon – “Silence is the virtue of fools”.