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Media training tips 28 October

October 28, 2011 By HarveyLeach Leave a Comment

Every day on the @harveyleach Twitter account, we publish a media training tip with the hashtag #dailymediatrainingtips. Here are the tips from this week:

  • Go with your key messages from the very start of an interview. You can always amplify them later
  • Answer the question and then explain why you’ve arrived at that conclusion, not the other way round
  • Take the opportunity to speak about your personal involvement in your organisation’s work
  • Don’t get involved in a journalist’s flippant line of questioning
  • When your organisation has a problem, acknowledge it. Don’t call it an “issue”

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