Television news journalists don’t like interviewees who churn out jargon. It’s a turn-off as far as the TV audience is concerned.
Nevertheless, TV journalists have their own in-house lingo that they use many times every day (though not on the air, one hopes).
It helps an interviewee to know what some of these terms mean; otherwise they could be baffled when a TV reporter turns up for an interview assuming that the interviewee is familiar with all the journalistic shorthand.
This happens a lot when a TV reporter simply wants a short burst from a longer interview for a news report they are compiling.
The first thing for an interviewee to know is that a TV “report” is not referred to as such in most television newsrooms and among TV reporters. Instead, it’s known as a “package”. So, when a reporter pitches up seeking an interview for a “package”, the interviewee should be clear that only one answer – or part of one answer – from the interview will be used.
The reporter may refer to this one answer as a “soundbite” or, more colloquially, as a “grab” or a “clip”.
Given that only one answer is likely to be used, the technique for the interviewee is to repeat key messages in each answer after dealing briefly with the immediate question put to them. That helps to ensure a reasonable showing in the final news package that the viewers see.