Questions are vital to an interview or a conversation. Without them the exchange would have no momentum, no life. They are the stimulus, the yeast which lifts the conversation and gives it body. So anyone dealing with the media must be prepared for questions, lots of them. The problem is that they come in every […]
Bringing The News To Children
Today’s older generation with clear memories of the last century will recognise the important part “the news” played in their lives. It was the golden age of news coverage, with every medium working overtime – literally – to carry the latest news, and hopefully be first with it. The present generation don’t have it that […]
Olivia’s BAFTA bluff
For those last night who managed to sit through the lengthy luvvy-fest that is BAFTA, one of the highlights was undoubtedly Olivia Colman’s brilliant acceptance speech – nervous, funny and, of course, totally off-the-cuff. Don’t you believe it. Her delightful whacky performance would have been carefully prepared. She was, after all, The Favourite, so the […]
News Reporting – Emotion versus Fact
Of its very nature, news reporting casts an inquisitive eye over every type of event, and all in some way touch on the human condition – tragedy, grief, triumph, the unique, the humdrum. Into every one of those categories, human nature intrudes, seeking out as far as possible the truth or at least the clearest […]
What Persimmon media advisors did wrong
So farewell Mr Fairburn, boss (till the end of the month) of the house-builder Persimmon. He is the victim of his inability to handle fall-out from his £75m bonus, but is he himself wholly to blame? Where were his media advisors when he was questioned, quite legitimately, about his bonus in a BBC interview? Well, […]
It’s all about the people
Brexit is non-stop. Daily we are engulfed by an avalanche of proposals, counter-proposals, Chequers plans and no-deal scenarios. We are told of customs unions, free-trade agreements, deadlines looming. Acres of newsprint and hours of broadcasting are devoted to trying to explain what is happening. Business correspondents beaver away, finding fancier and fancier ways of getting […]
The four categories of participants on a media training course
A row of unfamiliar faces along the other side of the conference table. Three, four, maybe five. The start of another media training session. Soon those faces will begin to swim into focus and their owners’ characters will start to emerge as the course gets under way. Yet already, even before the course has started, […]
The Long Goodbye: The death of the long-form interview
In years long ago, when television was young and black and white, a weekly interview programme called Face to Face was a must-see event. Visually, the set-up could not have been simpler. A comfortable armchair, a small table for one’s pipe, cigar or cigarette, and facing you a man called John Freeman, who had been […]
A Tale Of Three Crises
Take three airlines, three different crises, three very different responses. By comparing all three it is possible to gain a valuable insight into how to deal with a crisis. Or not. In September the low-cost airline Ryanair announced that it would have to cancel thousands of flights because of a huge rostering error. Hundreds of […]
Why the broadcast interview is in danger
Have you wondered why broadcast interviews, like a Chinese meal, often leave you unsatisfied and wanting more? One reason is that the most interesting interviewees are rarely seen these days. Leading figures in business, industry and the arts are increasingly reluctant to step forward because the format and nature of broadcast interviews is more and […]
