We have produced a one-page guide for you to download for your spokespeople on “Handling A Media Interview”. This is not designed as a replacement for media training – practice and feedback with real journalists in a safe environment is always the best way to prepare – but it will serve as a useful reference […]
The key to any successful media interview is preparation. Your spokesperson may be an expert on their subject, but if they’re not adequately prepared, they’re unlikely to do themselves justice. In this guide, we want to show you everything you need to do in order to properly prepare your spokespeople. While not all of this […]
As David Cameron quits politics (possibly) for good, there will be much debate over what his legacy will be. His supporters might mention gay marriage or a stronger economy. His detractors, on the other hand, might point to food banks or Libya. Many would say that his biggest legacy still depends on the long-term outcome of […]
We often hear that 93% of human communication is through body language. This particular statistic has been disputed, but even at the lower end of the scale, researchers estimate that non-verbal communication is around 50% of all communication. It’s therefore absolutely vital that communicators and spokespeople get their body language right when facing the media. […]
In this video Andrew Harvey talks about the importance of the company statement in the event of a crisis.
We have put together a comprehensive collection of previous blog posts on handling crisis communications, taking you right through the process from preparation and first actions to dealing with the aftermath. You can download it here.
Andrew Harvey has written an article for PR Daily on softening the impact of negative economic news. You can read it here.
We have produced a quick-reference infographic to help you prepare for and handle media interviews – click on the image above to download. Of course, it goes without saying that this is no substitute for professional media training with experienced journalists, but we hope you will find it a useful refresher when called on by […]